SPASS is a medical AI startup that develops various technologies and services aimed at positively impacting life through technology.

As SPASS innovates within a conservative field, we have developed a brand strategy to ensure that the brand communicates its message clearly and consistently with one voice.

Recognizing the diversity of services being developed, we've also designed various applications to harmonize the different levels of brand understanding among our team members. These designs aim to enhance the sense of belonging among organization members, uniting them under the unified brand identity.