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‘29 HOME WEEK PROMOTION KIT 패키지’ 작품감상
저희는 29cm Home을 위해 집 모양의 ‘29 홈 위크’ 프로모션 키트를 제작했습니다. HEAZ는 ‘테이스트 키트’와 ‘웰컴 키트’의 프로모션 로고를 개발하고, 홈 콘셉트 아래 6가지 카테고리를 대표하는 아이콘 세트를 디자인했습니다. 각 키트는 키트와 해당 리플릿의 색상을 세심하게 조화시켜 일관된 시각적 아이덴티티를 구축했습니다. ‘테이스트 키트’는 슬리브 디자인에 창문 디테일을 더해 내부 그래픽이 부분적으로 보이도록 하여 시각적 흥미를 유발했습니다. ‘웰컴 키트’는 매일 꾸준히 사용할 수 있도록 문걸이 형태로 제작되었으며, 아크릴 키링이 함께 제공되어 소비자의 브랜드 경험을 더욱 향상시킵니다.
WE CREATED A HOUSE-SHAPED ‘29 HOME WEEK’ PROMOTIONAL KIT FOR 29CM HOME. HEAZ DEVELOPED PROMOTIONAL LOGOS FOR THE ‘TASTE KIT’ AND ‘WELCOME KIT’ AND DESIGNED A SET OF ICONS REPRESENTING SIX DISTINCT CATEGORIES UNDER THE HOME CONCEPT. EACH KIT FEATURED A CONSISTENT VISUAL IDENTITY BY CAREFULLY MATCHING THE COLORS OF THE KITS AND THEIR RESPECTIVE LEAFLETS. THE ‘TASTE KIT’ INCORPORATED A SLEEVE DESIGN FEATURING A WINDOW DETAIL, ALLOWING INTERNAL GRAPHICS TO BE PARTIALLY VISIBLE AND ADDING VISUAL INTEREST. THE ‘WELCOME KIT’ WAS CRAFTED AS A DOOR HANGER FOR CONTINUOUS, EVERYDAY USE, ACCOMPANIED BY AN ACRYLIC KEYRING TO FURTHER ENHANCE CONSUMERS’ BRAND EXPERIENCE.
WE CREATED A HOUSE-SHAPED ‘29 HOME WEEK’ PROMOTIONAL KIT FOR 29CM HOME. HEAZ DEVELOPED PROMOTIONAL LOGOS FOR THE ‘TASTE KIT’ AND ‘WELCOME KIT’ AND DESIGNED A SET OF ICONS REPRESENTING SIX DISTINCT CATEGORIES UNDER THE HOME CONCEPT. EACH KIT FEATURED A CONSISTENT VISUAL IDENTITY BY CAREFULLY MATCHING THE COLORS OF THE KITS AND THEIR RESPECTIVE LEAFLETS. THE ‘TASTE KIT’ INCORPORATED A SLEEVE DESIGN FEATURING A WINDOW DETAIL, ALLOWING INTERNAL GRAPHICS TO BE PARTIALLY VISIBLE AND ADDING VISUAL INTEREST. THE ‘WELCOME KIT’ WAS CRAFTED AS A DOOR HANGER FOR CONTINUOUS, EVERYDAY USE, ACCOMPANIED BY AN ACRYLIC KEYRING TO FURTHER ENHANCE CONSUMERS’ BRAND EXPERIENCE.
