Time & Salt is a German-style artisanal butcher shop that produces cured meats using healthy ingredients and showcases various dishes made from these meats, while also educating consumers about a healthy meat-eating culture.

The name Time & Salt reflects their commitment to using only essential ingredients—meat, salt, and time—avoiding the use of flour, starches, or additives. This philosophy has been effectively incorporated into the brand's design, ensuring that the essence of Time & Salt is communicated clearly to its audience.