Commissioned by a California based startup Quantum Bakery, we created a new consumer platform that makes Virtual Reality contents accessible to everyone.

Figment is a portable VR(virtual reality) and AR(augmented reality) viewer hidden in a compact form of a phone case. Using its carefully developed folding spring mechanism, Figment grounds the mystery of VR and AR by allowing everyday consumers to easily view and share the experience, just like sharing any other digital content like photos and videos.

The fundamental nature of a phone case is that it should conform to the phone itself. The main challenge was finding a design language that contains a unique personality, and at the same time, quiet conformity. Figment hides the VR viewer at the back of the case using a specially developed spring mechanism. In this state, the case remains quiet. When the viewer is released, it reveals its true form.